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The Problem with Goals

I’ve personally witnessed the value of taking time out to really consider the future, of brainstorming, and of having a healthy and broad conversation with your organization’s best interests at heart. Goals can be important.

The opposite is also true. Progressive businesses are taking the view that thorough planning is ill-suited for our super fast digital age. By the time you set a goal and begin working towards it, the target has already moved.

The truth is, that’s always been the case. Think about it. How often do your goals become obsolete due to an unforeseen force? Goals are inflexible, stubborn, and rarely fully met. At their worst, they create a good deal of guilt and leave you spinning your wheels when you should be driving on a different road altogether.

Preparing the meal for the following day is tonight’s work.

Your strategic plan should have one goal: to become flexible and fluent in improvisation.

It’s very easy to have direction without goals. The conversation should not exist in the isolated confines of a strategy session. The conversation should be always happening. When we’re working to clarify & refine our organizational intentions, we react to the direction of the present, rather than a tomorrow that’s yet to exist. Part of today’s work is to prepare for tomorrow.

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Please Give This Away: Anatomy of a Mission Statement (and how to write yours)

If you’re struggling to write a captivating mission statement or the one you have needs freshening up, this guide is for you.

This has been one of the most popular corners of the website so I’m making it available again. And now it’s a totally frictionless download. Please download it and share it, pass the link around. http://www.scottmcdowell.us/wp-content/uploads/2011/06/anatomy.pdf

If you love the idea of having a sticky, easy-to-memorize, all-purpose statement that anyone can use to describe why your organization exists I’ve put together a ridiculously straightforward process for creating one. Along with the companion piece, 100 Missions, you have everything you need to write a killer mission statement and oodles of good examples to show you the way.

The guide is called The Anatomy of a Mission Statement (and how to write yours) and it’s free.

Click here to download it.

Browse the 100 Missions list:

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Hiring for Creativity: A Rant on Why You Should Ditch the Cover Letter

Note: The “Hiring for Creativity” series of posts is leading up to the launch of Hiring Gold, the 8-week plan for hiring awesome people. Sign up to be notified when it’s ready here.

Cover letters. At best they’re a window into a candidate’s actual writing ability. At worst, they’re a complete waste of time.

I think we should ditch them altogether. Here’s why.

I’ve read thousands of cover letters. Never have I once interviewed someone solely due to a cover letter. A lot of times they’re simply too generic, used for any number of different positions and companies. Sometimes they’re written by a friend or neighbor and not the actual candidate (which is usually obvious).

As someone managing the hiring process I spend only a few minutes per resume. I know this is depressing and sad, but it’s a fact. Most hiring managers spend less than that. I’m looking for key points in order to develop some thematic congruency with the job spec. After that I’m looking for a detail that stands out: specificity, a unique situation, leadership or initiative, strange and useful skills, or a an interesting quirk. The first goal of a hiring manager when running through a stack of resumes is to make that stack exceptionally smaller. Cull.

Cover letters create confusion. They add time. And they don’t really say much.  Candidates don’t know what to do with them. Employers hardly glance at them. Let’s all make a pact here and now to just simply ditch the cover letter. For the children.


To learn more about Hiring Gold, go here.

Read the Goods: