Manage Your Day-to-Day: I wrote a chapter for this Amazon best selling book that also includes chapters by Seth Godin, Gretchen Rubin, Stefan Sagmeister, Tony Schwartz, Steven Pressfield, and others.
In a previous role as director of marketing, I developed a full-scale email marketing program, which helped to double both web traffic and conversion rates over two years. I can help you develop drip campaigns with a tone and messaging that converts.
Articles: Fast Company & 99u.com
For several years, I worked as a freelance columnist at Fast Company and 99u.com, writing about leadership, culture, and creativity. I have also written for American Express OPEN, Inc. Magazine, and other online business publications.
Fast Company: What’s Wrong with Management Training and How to Fix It
The Case for Personalized Video: This is an example of copy originally designed for an in-the-room sales presentation, and later repurposed for a sales deck. Its purpose was to help sell a new product—personalized video.
Case Study: 360° Virtual Reality Recruiting Series: This succinct case study illuminates the results of a recruiting project for BASF.
Attracting Experienced Hires – KPMG’s The Real Deal Case Study: Another example of a case study of a recruiting project.
I have written or co-written dozens of web sites and landing pages. One recent example is the supervision of a complete redesign of this creative agency’s site, where I wrote much of the copy including the tag line “Production Company Brawn, Agency Brains.”
I have written hundreds of 600-800 word blog posts over the past ten years, in addition to headlines.
Writing winning proposals depends on the ability to quickly assess a potential client's business case, and write to their needs and the needs of their audience. This kind of business understanding only comes from years of working with all kinds of companies on all kinds of projects.