If you’re struggling to write a captivating mission statement or the one you have needs freshening up, this guide is for you.
This has been one of the most popular corners of the website so I’m making it available again. And now it’s a totally frictionless download. Please download it and share it, pass the link around. http://www.scottmcdowell.us/wp-content/uploads/2011/06/anatomy.pdf
If you love the idea of having a sticky, easy-to-memorize, all-purpose statement that anyone can use to describe why your organization exists I’ve put together a ridiculously straightforward process for creating one. Along with the companion piece, 100 Missions, you have everything you need to write a killer mission statement and oodles of good examples to show you the way.
The guide is called The Anatomy of a Mission Statement (and how to write yours) and it’s free.
Browse the 100 Missions list: